Digital Marketing Tips for Beginners
DIGITAL MARKETING TIPS
- Beginners are responsible for seeing growth in every aspect of their business – and digital marketing tips helps to boost business growth.
- Your beginners career involves marketing yourself while also dealing with customer relations. You need to remain prepared for various stages of the client trip, send appropriate emails and think creatively about what you have to bring.
- Digital marketing tips opens up opportunities for you to promote your freelance business with the best online content possible, launch new customer relationships, remind customers of their needs and send customized, automated emails at every point of your customer relationships. Freelancers have to carry out research for their customers but they do need to promote their business in order to attract new customers. Digital marketing can be a powerful way of growing a company, but it is also an additional skill set not practiced by all freelancers.
What are the best ways to get started when it comes to building your brand, creating a compelling website and generally marketing yourself online?
Below are the Digital Marketing Tips for Beginners:
1. Take a look at these four relevant websites
As a freelancer your website is one of the most critical resources you need. One reason people trust companies is because of what they have on their website.
And without those four most critical sites, no website is complete:
- The homepage
- The “About me” page
- The portfolio and work experience page
- The “Contact me” page
Your website is the simplest and most straightforward way for a potential customer to learn about who you are, your skills and how to work with you in the same way previous customers have successfully.
The homepage is where your value proposition will be displayed, and evidence of how working with you lets clients see their desired outcomes, like a customer testimonial. A visitor to the website leaves a page within 10-20 seconds of getting there. A web page with a clear and immediate value proposition, however, is known to keep web visitors on a page longer – long enough to convert them into clients.
The “About me” page tells people what sort of a person your customers are going to work with – and that’s important to them. A BBMG report reports that 73 per cent of people are concerned about the business, not just about the product or service when making a purchase. People want people to buy. Authentic, likeable and likeable individuals.
You can show off your best work on the portfolio and work experience page. Sometimes consumers want to see a taste of the job they are going to get, to see if the design suits what they’re looking for. This is that sample page.
It is crucial to the “Contact me” tab. This is where people can hire you, and it’s a perfect place to answer any unanswered questions — to explain the next steps and reinforce your value proposition. It’s also a good place to gather important information from people who are in contact with you, like the budget.
All other types of pages you can have on your site. But first, get these four right.
2. Build online training courses
According to a Stratistics MRC survey, by 2022 the global e-learning market is projected to account for more than $275 billion (which is far higher than the $165 billion it accounted for in 2015).
Creating a course online may sound like a lot of effort, but selling your knowledge is simpler than ever. Online platforms like Thinkific or Podia provide freelancers with the tools they need to make their experience productive — and potentially introduce some recurring revenue.
Keep a running list of the questions you most frequently get from your clients when it comes to designing your course. What projects most frequently come your way? What information do you wish your customers to understand?
You can host online courses on your website or via a different platform, and you can promote courses through social media posts, paid advertising and segmented emails.
3. Build a Customer Checklist on board
When you have a new client, it’s not your first step to start work on their project immediately.
So far, you and your new client have been thinking about issues like your expertise, the kinds of projects they have in mind, and the prices you have settled on for your services. Together you prepared a general plan for your work. Now is the time to get the program going.
A method of onboarding a company will make sure everyone’s on the same page. More importantly onboarding is where you show what you can do to new customers.
You can upsell them on an online course, gated content and other helpful resources as you begin working with a new client. And as you start it helps to have an onboard checklist to keep track of every step needed to sustain productive customer relationships.
- A customer checklist includes such steps as Send an automatic welcome email detailing what to expect next
- Send an email invoice for the first half of your payment
- Create a collaborative project management platform for visibility of project progress
The structure is an integral part of every partnership-and your company relationships in particular. You can’t ask clients to follow your lead on a project unless they know what route they ‘re heading down. Clearly set up yourself an onboard process for the client and use a checklist to keep track.
Answer these three most every consumer complaints
Any prospective customer will have questions for you – and they will also come ready with reasons why they will not work with you. But you have to remember – because they need your help, they talk to you. It is up to you to be able to handle these when common client objections arise.
You can use your digital marketing to deal with customer objections before they even get to you. Copying your website, blog content, social media posts, and emails can all illustrate how you are dealing with the problems of your clients.
For example, a prospective customer who is worried about the cost of hiring a freelancer may respond positively to a website copy that says, “Pricing is month by month without contracts, no additional fees, and no secret gimmicks”
When you are communicating directly with a client through emails and phone calls, a list of complaints can be planned and your answers will help you resolve them.
Three common customer objections you may face are
- It’s too expensive: Concentrate on the importance and benefits of your service instead of leading by price.
- Loop back to what the customer gets with the deal, and points to the issues or discomfort that it addresses.
- Right now, I don’t have the time or money to do this: instead of telling them when it’s the best time to chat later, ask them what time and resources they ‘re doing right now.
Meanwhile, this allows you to know what service you can give them.
Some clients might worry you are too expensive to hire. Instead of a response which defends your price, focus on the importance and benefits of your bid. Loop back to what the customer gets with the deal, and points to the issues or discomfort that it addresses.
5. Give automatic follow-up, and thank customers for their emails
Certain e-mails are required throughout a client relationship. You should send in several check-in emails during a project. You should still keep in touch with customers through follow-up after a project is done and thank you for emails.
Followup emails can go to clients past with whom you want to work again. You can find customizable followup email templates in many email marketing platforms to cut down on your contact time.
It is important to build on your existing relationship when you have a new client and keep communication open. Sending a personal thank you note after you have completed the first project of a client shows you care.
The root of good customer experiences is personalized, thoughtful communication-and a big reason why customers continue to work with businesses. However, sending all the necessary types of emails to clients can sound like a lot of time-consuming work. Automation exists to help you send any email you need without having to do any extra work.
Nucleus found that marketing automation enhanced business productivity by 20 per cent on average. It can help you track your clients and keep them in communication. Use marketing automation to send first time clients a thank-you email and follow-up emails to past clients.
I hope that freelancers will benefit from those tips and other free tools for freelancers everywhere. Manage customers, promote your freelance brand and grow your business by taking your marketing strategy on board.
