It refers to marketing via digital channels such as search engines, websites, social media, email, and mobile applications. In simple terms, marketing your products, services and brands using these online platforms is Digital Marketing. Consumers are highly dependent on digital means of product analysis.
Marketers can gather useful insights into target audience preferences by introducing an omnichannel digital marketing strategy, thus making it easy to new consumer engagement approaches. In addition, businesses can expect an improvement in retention to be seen. Companies with good omnichannel customer engagement campaigns maintain an average of 89% of their customers compared to businesses with poor omnichannel initiatives with a retention rate of just 33%, according to a study.
Although today’s Digital Marketing is an immense web of platforms that advertisers must incorporate with their brands, online advertising is far more complicated than channels alone. Marketers have to dive deep into today’s vast and complicated cross-channel landscape to find tactics that create an impact through engagement marketing in order to reach the true potential of digital marketing. Engagement Marketing is the approach of generating meaningful connections based on the data you accumulate over time with new and returning customers. You create brand awareness, set yourself as an industry thought leader, and put your company at the forefront when the customer is ready to buy, by engaging consumers in a digital landscape.
In this phase of Digital Competency, we expect to see a continuous increase in variety of digital channels available to the consumers. Explanatory Videos have been in the recent trend.